Press Announcement: Steve Hoover Named CEO at Impossible Objects 

March 7, 2023
Impossible Objects Chief Executive Officer, Steve Hoover

Former Xerox CTO and PARC CEO, Steve Hoover, brings decades of experience to
Chicago-based start-up.

March 7, 2023 (NORTHBROOK, IL) – Impossible Objects, the leading provider of
composite-based additive manufacturing (CBAM) solutions, names Steve Hoover as
Chief Executive Officer. Hoover, the former Chief Technology Officer at Xerox, is an
accomplished engineering and corporate development leader that aims to reimagine the
future of 3D printing with Impossible Objects’ breakthrough technology.

“Steve’s experience in printing and deep understanding of technology is a perfect fit to
commercialize our revolutionary 3D printing process,” said Robert Swartz, Founder and
Chairman of the Board at Impossible Objects. “Steve has great experience in bringing
new products to market and solving the hard problems of scaling a business.”

Hoover joins Impossible Objects following a storied career at Xerox. Today, he
continues to serve as the Vice-Chair on the Consumer Reports Board of Directors, and
Advisory Councils for two of the nation’s leading engineering colleges – Rochester
Institute of Technology and Carnegie Mellon University, his alma mater. Throughout his
professional endeavors, Hoover has been responsible for multiple ground-breaking new
products, including leading both technology strategy and innovations for new
technologies. Through his efforts, he enabled Xerox to penetrate new markets, and was
a catalyst for creating multiple businesses and technologies from PARC, a Xerox
company, into both startups and other multinational companies.

“I’m thrilled to join Impossible Objects,” said Hoover. “I am continuously impressed with
the technology, material possibilities and most importantly, the people. I have been
involved in a variety of 3DP projects over the past decades and Impossible Object’s
groundbreaking technology solves critical problems in both manufacturing speed and
part properties that enable the future of 3D printing. I am also very impressed with the
excellent team and their deep expertise. I’m humbled to help lead this business into the
next generation of manufacturing.”

Impossible Objects’ CBAM system prints a variety of composite materials that enable
engineers to design stronger, lighter and more durable parts for a range of applications
in the aerospace, defense, electronics manufacturing and transportation industries.
Most notably, the Carbon Fiber (CF) PEEK 3D printed material with CBAM achieves
excellent mechanical properties and is a suitable alternative for aluminum prototyping,
tooling, spares and repairs.

About Impossible Objects
Impossible Objects, a 3D printer and materials company, was founded with the belief
that materials science inventions would enable 3D printing to revolutionize the world in
the same ways computers and the internet have revolutionized the way we live, work
and play. The company’s composite-based additive manufacturing (CBAM) technology
is an entirely new process that is fundamentally different from conventional additive
manufacturing technologies. CBAM parts are stronger, lighter, have better temperature
performance, and are more durable than other additive manufacturing technologies on
the market. For more information, visit


Media Contact:
Ryan Hayford,